Aerodynamic Eyewear Takes Off With Autodesk Design Suite
LAS VEGAS–()–London-based Marcello Martino Design (Martino) uses Autodesk
Design Suite from Autodesk,
Inc. (NASDAQ: ADSK) to create exclusive eyewear for auto
enthusiasts, premier luxury brands, celebrities, and an upcoming line of
elite eyewear, mmiwear.
“Autodesk Design
Suite helps design firms better control costs by accessing many
capabilities in a single suite.”
Autodesk Design Suite1 — which includes AutoCAD,
Autodesk
SketchBook Designer, Autodesk
Showcase, Autodesk
3ds Max Design and Autodesk
Alias Design software — provides Martino with the practical elements
needed to fully design its aerodynamic sunglasses, resulting in a more
seamless workflow and better cost controls.
Creative Director Marcello Martino will participate in a panel
discussion at Autodesk’s annual user conference — Autodesk University —
in Las Vegas, speaking about his successful experience with Autodesk
Design Suite. The customer panel, “Augmenting
AutoCAD with Visual Communication and Design Tools,” will take place
on November 30, at 5:15 p.m. PT, and will also include representatives
from Autodesk Suites customers CannonDesign, Greenlight Motors and
Gallagher-Kaiser. Martino also created a custom set of eyewear for
Autodesk University to reflect the spirit of the innovative event —
every attendee will receive a pair of the uniquely designed glasses.
“From concept sketches to surfaces, production drawing to
near-photorealistic visualizations, Autodesk Design Suite supports every
step in my design workflow,” said Martino. “With a computer and Autodesk
Design Suite, I feel like there’s nothing I cannot do.”
With exclusive eyewear being a current focus, Martino launches his
creative process by sketching shapes and forms not commonly associated
with eyewear. Using an iterative process, he explores ways to
incorporate the forms into a practical product design. Zeroing in on the
most promising ideas, he then develops the designs fully.
Enhanced Workflow With Autodesk Design Suite
Martino’s workflow begins in Autodesk SketchBook Designer software.
Martino then brings sketches into AutoCAD software, where he defines the
dimensions and proportions in 3D. He also begins detailing the
functional elements of the eyewear to support ease of manufacture and
use.
Taking the design from AutoCAD into Autodesk Alias Design software,
Martino develops the complex curving surfaces that make the eyewear so
distinctive. At this stage, he moves the design between Alias and
AutoCAD products frequently in order to keep the surfaces and functional
aspects of the design in harmony.
Autodesk Showcase software enables Martino to quickly produce a
near-photorealistic rendering of the eyewear to fine-tune the colors,
and it provides a rich visualization for sharing with suppliers. He
turns to Autodesk 3ds Max Design software to take visualizations even
further by enabling him to place products in a detail-rich scene.
“Marcello Martino Design is seamlessly accelerating its design process,”
said Amy Bunszel, vice president of AutoCAD products. “Autodesk Design
Suite helps design firms better control costs by accessing many
capabilities in a single suite.”
About Marcello Martino Design
Marcello Martino Design is based in London. The firm has designed
everything from eyewear to the interiors of top restaurants and bars to
headphones and innovative product displays for Absolut Vodka.
About Autodesk University
Now in its 19th year, Autodesk University is the annual series of
Autodesk in-person and virtual user conferences, which include the
flagship Autodesk University event in Las Vegas, Autodesk University
China, Autodesk University Japan and Autodesk University Brazil, as well
as associated online content available through Autodesk University
Virtual. The 2011 events will bring together 200,000 designers,
engineers, architects and digital artists together to explore the “Power
of the Possible”. More information is available at the Autodesk
University web site.
About Autodesk
Autodesk, Inc., is a leader in 3D
design, engineering and entertainment software. Customers across the
manufacturing, architecture, building, construction, and media and
entertainment industries — including the last 16 Academy Award winners
for Best Visual Effects — use Autodesk software to design, visualize and
simulate their ideas. Since its introduction of AutoCAD software in
1982, Autodesk continues to develop the broadest portfolio of
state-of-the-art software for global markets. For additional information
about Autodesk, visit www.autodesk.com.
Autodesk, AutoCAD, Alias, Showcase, SketchBook and 3ds Max are
registered trademarks or trademarks of Autodesk, Inc., and/or its
subsidiaries and/or affiliates in the USA and/or other countries.
Academy Award is a registered trademark of the Academy of Motion Picture
Arts and Sciences. All other brand names, product names or trademarks
belong to their respective holders. Autodesk reserves the right to alter
product and services offerings, and specifications and pricing at any
time without notice, and is not responsible for typographical or
graphical errors that may appear in this document.
The product composition of the Autodesk Design Suite offerings varies
depending on the version licensed by the customer. Only Autodesk Design
Suite-Ultimate Edition contains all of the products listed in the first
paragraph. Autodesk reserves the right to change panelists at any time
without notice, and is not responsible should the custom set of eyewear
for Autodesk University attendees not be available for any reason.
© 2011 Autodesk, Inc. All rights reserved.
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